A stem that's in season locally arrives at the market hours after cutting. An out-of-season one spent days in cold freight and costs double for half the vase life. That's the entire argument.
Seasonal also means the bouquet looks like the month it arrived — which is quietly lovely. An October birthday gets a bouquet that could only exist in October. Our subscriptions lean into this deliberately.
6 am at the markets — the good stuff goes early
Rough guide for Sydney — weather shifts things by a couple of weeks, but this is what we plan around:
The market decides what's beautiful this week. Our job is to listen faster than the other florists.
Peonies out of season? Garden roses or big double lisianthus carry the same softness. Tulips in autumn? Ranunculus do the same cupped shape better. Sunflowers in June? Natives bring the same cheer with more staying power.
That's what 'florist's pick' means on the price list — you give us palette and budget, the season gives you the stems. It's the best-value order on the menu, honestly.
Three habits that get you better flowers every time:
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Tom does the Monday market run and argues with growers so you don't have to. Eight years at the bench.
Order 'florist's pick' and the season does the styling — it's the sweetest deal we offer.